About This Course
Course Curriculum
- What is performance marketing
- Key metrics: CPC, CPM, CPA, ROAS
- Media buying basics
- Campaign planning & budgeting
- Business Manager setup & structure
- Campaign objectives & placements
- Audience research & targeting
- Dynamic creative & catalog ads
- Scaling & budget management
- Search campaigns & keyword strategy
- Display & remarketing campaigns
- YouTube ads & video campaigns
- Shopping campaigns for ecommerce
- Automated bidding strategies
- Using ChatGPT for ad copywriting
- AI-powered audience insights
- Automated creative testing
- Predictive analytics for campaigns
- AI tools: Madgicx, Revealbot
- Pixel & conversion tracking setup
- Google Tag Manager basics
- UTM parameters & attribution
- ROAS optimization techniques
- A/B testing ads & landing pages
- Real ad account management
- Weekly campaign reviews
- Client reporting
- Optimization based on data
- Building your performance portfolio
Certifications You'll Earn
This Course Includes
Have Questions?
Talk to our counsellor for free. No pressure, just guidance.
Why Choose
Skillzy Academy?
Skillzy Academy is a job-oriented digital marketing institute designed to transform learners into confident, industry-ready professionals — through live projects, AI tools, and expert mentorship.
Built for Ambitious Learners at Every Stage
Students
Build job-ready skills before entering the market. Work on real projects and get placement support.
Working Professionals
Transition to a more creative career with flexible online + offline learning options.
Freelancers
Learn client acquisition, pricing, proposals, and delivery to build independent income.
Business Owners
Generate leads, improve visibility, and grow your business using digital marketing.
Homemakers
Restart your career or build flexible income from home with guided assignments.
Career Switchers
Move from any field into marketing with a structured path and placement support.
Real People. Real Stories. Real Results.
"Skillzy Academy completely changed my career. Before joining, I had zero knowledge of digital marketing. Within 4 months, I not only learned everything hands-on but also got placed with a ₹4.2 LPA package. The trainers are industry experts, not just teachers."
"The Google Ads and Meta Ads modules were incredibly detailed. I managed real ad campaigns during the course itself. Now I handle ₹5L monthly ad budgets for my company. Best investment of my life."
"I was a homemaker looking to start a career. Skillzy Academy gave me the skills and confidence. I now earn ₹40,000/month as a freelance social media manager. The placement team helped me find my first 3 clients."
Frequently Asked Questions
Yes. Our courses start from the basics and move to advanced execution. No prior experience or technical background is required to join.
Yes. Skillzy Academy provides resume building, LinkedIn optimization, mock interviews, interview preparation, portfolio building, and dedicated job guidance.
Yes. We support learners with internship opportunities so they can gain real work experience before applying for full-time roles.
You will earn certifications from Google, Meta Blueprint, HubSpot, SEMrush, and Skillzy Academy — all industry-recognized credentials.
Both online and offline options are available. Flexible batch timings are offered for working professionals and students.
Duration varies by program — from 4 weeks (specialist courses) to 6 months (master programs). Check the specific course page for duration.
Yes, a laptop or desktop is recommended. A smartphone can work for some sessions but a laptop gives the best learning experience.
We do not display fees online — please book a free demo or call us. EMI options and scholarships are also available.
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Ready to Start Your Journey?
Let's Build Your Career With Skillzy Academy!
Practical training. AI-powered learning. Live projects. Internship support. Placement assistance.